Driven Properties is a full-service Dubai brokerage covering buy, rent, off-plan, commercial, and luxury. The site pulls meaningful traffic and ranks highly in organic search.
90-Day Performance Summary (Data from GA)
Total Active Users: 424k (Primary markets: China, UAE, India, US, Singapore)
Total Leads: 10k
Drop-off Rate: 97.9% of users left without contacting us.
Pain points: No transparent financial data · difficulty comparing community yields · off-plan progress opacity · market volatility fears
Pain points: Poor visual quality in listings · missing floor plans · listing authenticity doubts
Pain points: Overwhelmed by area choices · no localised neighbourhood knowledge
Observe user interactions and gain actionable insights from clicks, scrolls, and session recordings
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I positioned the AI Agent as a peer to Manual Search via a UI toggle, rather than dropping a standard chatbot into the corner of the screen.
85% of Driven's traffic is first-time visitors. Most have never been to Dubai, so a traditional filter-first search built for locals just overwhelms them.
By using a toggle, we gained a clean, conversational path for first-timers without alienating returning power-users who want their standard filters. What we gave up was aggressive discoverability.
